Company
Citrini is an independent investment research firm built on a simple conviction: markets are driven by narratives.
Where Narratives Form
If it’s set to redefine how investors view the market, we’ll be there early, sharing frameworks and actionable insights.
In our flagship thematic primers, we establish the characters, the motivations, the stakes, and - most importantly - where we think the story line is going. You'll never be left wondering “so what?” – each piece articulates a differentiated view and offers clear trade construction.
We pride ourselves on finding thematic beneficiaries in unloved industries and buying secular stories at cyclically depressed prices. Driven by curiosity and imagination, we believe the well-prepared, open-minded participant can understand something that market consensus doesn’t.
At the Forefront of Thematic Equity Research
We are best known for our deep-dive primers and research work on the technology triggers and transformative megatrends shaping market returns.
This includes our work on themes such as artificial intelligence, robotics, GLP-1s, modern defense, fiscal policy (and more).
Citrini has a proven record of identifying structural tailwinds before they become consensus. Our perspective on secular thematic shifts brought early attention to companies such as Nvidia (NVDA), Eli Lilly (LLY), and Eaton (ETN).
We do this by combining trend-aware research with tactical analysis of:
Cyclical rotation
Market psychology
Second-order effects
Microstructural inefficiencies.
A New Generation of Independent Analysts
Citrini was founded in 2023 by James Van Geelen, who organically grew the research business out of X and Substack. Today, the team has grown to more than 10 analysts, with a research footprint spanning three continents.
We continue to recruit talented, unconventional thinkers who produce alpha-generating ideas and insights. We see a young cohort of independent analysts – many with non-traditional backgrounds – generating research more relevant and actionable than legacy Wall Street.
Finding the Narrative Before the Market
1
Identify the narratives that matter, early.
2
Understand how they may evolve.
3
Translate that research into actionable insights.
Our focus is producing the most engaging, relevant, and actionable research for our clients.
